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Name-Image-Likeness (“NIL”)

Strategic guidance for navigating the new era of collegiate athlete commercial rights
Fox & Ziepfel provides strategic legal counsel on Name, Image, and Likeness (NIL) matters, helping student-athletes, educational institutions, and businesses effectively navigate this evolving landscape while maximizing opportunities and minimizing legal risks. From policy development to contract negotiation and compliance, our attorneys guide clients through all aspects of NIL activities. We analyze specific circumstances, applicable regulations, strategic objectives, and potential implications to develop tailored approaches that address both immediate needs and long-term considerations. With a commitment to practical and forward-thinking counsel, we equip clients with the strategic guidance needed to navigate NIL opportunities effectively. Our approach balances innovation with risk management, reinforcing our reputation as a valuable partner in this emerging field. Fox & Ziepfel helps clients confidently navigate the complexities of NIL law while implementing effective strategies for monetization and compliance. By combining our established legal expertise with industry-specific insights, we provide solutions that address both legal requirements and practical realities. Our attorneys have extensive experience in: • NIL policy development and implementation • Endorsement and sponsorship agreement review • Intellectual property protection strategies • Compliance program development • Tax and financial planning implications • NCAA and institutional guideline navigation • Dispute resolution and contract enforcement Fox & Ziepfel delivers practical solutions that maximize NIL opportunities, ensure regulatory compliance, and protect stakeholder interests—allowing our clients to focus on what they do best: pursuing their athletic, educational, or business objectives while effectively leveraging NIL opportunities.

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Thomas L. Xanders
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Nick Ziepfel
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Brian Fox

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Fox & Ziepfel, LLC
215 Main Street, Suite B
Hamilton, Ohio 45013
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